With TikTok's explosive growth, marketing strategies on social media have undergone significant changes. While traditional KOLs (Key Opinion Leaders) were once the dominant force in brand promotion, a new role has quietly emerged in recent years: KOCs (Key Opinion Consumers).···
In today’s fiercely competitive business environment, brands must excel in two key areas to stand out: 1) effectively managing and operating private traffic, and 2) maintaining strong connections with existing customers. If brands fail to succeed in these areas, they risk losing···
As TikTok rapidly evolves into a global social and e-commerce platform, it presents new business opportunities for cross-border sellers. By forming brand alliances with other well-known brands, influencers, or Key Opinion Consumers (KOCs), sellers can effectively leverage resourc···
Many creators wonder, "How do I get my TikTok video on the 'For You' page?" Understanding TikTok's recommendation algorithm and how to gain initial exposure is crucial to achieving this. TikTok’s algorithm differs from traditional platforms, offering a fair···
By 2024, TikTok has solidified its position as an essential social media channel for cross-border e-commerce marketing. In this follow-up to our previous article, we will share five additional TikTok marketing strategies that can help elevate your brand and boost your content’s ···
Top 10 TikTok Marketing Tips for 2024IntroductionBy 2024, TikTok has solidified its position as an essential social media platform for cross-border e-commerce marketing. If you're looking to create and publish content on TikTok, remember these ten key marketing strategies to ···
In the workplace, it’s natural to feel fatigued due to repetitive tasks or disheartened after working tirelessly with little success. At such times, it's essential to boost our confidence, stay motivated, and remind ourselves why we keep pushing forward. A powerful way to do···
In the workplace, our mindset often determines how far we can go. The way we view our work influences not only our satisfaction but also the trajectory of our careers. This story of three construction workers vividly illustrates how attitude can shape one's future.At a constr···
In life, the concept of work takes on different meanings depending on one’s perspective. For some, work is a necessity, a means to an end. For others, it is an expression of joy and fulfillment. This story of an old man and a merchant highlights how the perception of work can af···
SEO marketing, also known as SEO optimization, is a key strategy for driving free traffic to your website. In this article, you’ll dive deeper into understanding the meaning, types, and methods of SEO marketing to bring more organic traffic to your e-commerce site.In the past, S···
The SEO landscape is constantly evolving. Looking ahead to 2024 and beyond, experts predict several key trends and factors that will impact SEO optimization. In this article, we present some of the top recommendations to help you stay ahead of the curve in SEO strategies.Bonus Se···
If you own a brick-and-mortar store, local SEO is a critical part of your SEO strategy. Local SEO optimization helps customers in your area discover your physical retail location. The following checklist provides essential steps to boost your local SEO performance and connect wit···
Link building is an essential aspect of off-page SEO optimization. When other websites link to yours, it signals to Google that your site is trustworthy, contributing to the development of your Domain Authority (DA). This is a key metric used to evaluate how competitive your site···
Technical SEO is one of the most challenging yet essential aspects of ranking your website in search engines. Ensuring that search engine crawlers can access your web pages and that users have a smooth experience is critical. This checklist will guide you through key technical SE···
In the world of SEO, content plays a crucial role in driving organic traffic and improving search rankings. As Jake Munday, co-founder of Custom Neon, states, "Relevant, engaging, and even fun content on your website can extend visitor engagement time, ultimately boosting se···
Preparing your website for search engine ranking requires time and effort, especially when competing with well-established brands. By following this on-page SEO checklist, you can ensure that each page on your website is optimized to its fullest potential.On-Page SEO ChecklistTo ···
Want to optimize your website and improve your search rankings? In this article, we share 38 practical SEO tips to help you understand the key elements and processes of SEO optimization. These techniques will lay the foundation for improving your site's ranking and attracting···
Google Ads has become the go-to paid advertising channel for cross-border merchants, offering a 200% return on investment. However, not all merchants achieve success with it, often due to poor execution or lack of strategy. This article outlines four practical Google Ads optimiza···
Unlock the secrets to Google Ads success with a comprehensive breakdown of strategies from cold start to high conversion. Learn how to build a marketing funnel and optimize Google Ads campaigns to drive growth for your independent brand website, maximize ROI, and expand your reac···
In the competitive world of online advertising, boosting ad conversion rates is a crucial goal for every advertiser. The ad conversion rate measures the percentage of users who take a desired action—such as making a purchase, signing up, or submitting a form—after clicking on a···
In recent years, the "self-media resignation" and "entrepreneurial gifts" tracks have become highly competitive, turning into red oceans, with many internet workers now facing unemployment. In this atmosphere, it feels like we need to fight tooth and nail to h···
Our Product StoryLet’s take a brief detour and talk about how we approached product growth before the pandemic. The background is this: a fledgling product focusing on audio and video social interactions, which had been tested in a limited market—India. However, we ultimately c···
Growth Design ProcessGrowth design is a long-term effort that requires collaboration across multiple departments. A systematic and sustainable workflow is essential to ensure all functions work cohesively, enabling organized, controlled, and scalable growth initiatives.1. Establi···
Refined Growth Strategies If growth strategies represent the "Tao" of growth, then refined growth plans are the "techniques" of growth. Mastering these techniques will lead to superior growth paths. (In simple terms!) How to implement growth strategies dep
Building a Growth EngineImplementing growth strategies involves multiple areas such as marketing, product development, data analysis, and user research. It's not a specific position but rather a team effort. This team, focused on user growth, should function like an engine, d···
Understanding user growth is essential for every product, and as a product designer, your involvement in this process is crucial. This guide explores the concept of user growth, how to design for it, and why it’s important for designers to grasp this concept. By developing a cle···
In today’s user-centric era, businesses demand more from products than just functionality and usability; they expect stable and efficient user growth. The role of the User Growth Product Manager has become crucial in this landscape, acting as a bridge between strategy, technolog···
Everything in the world has its own lifecycle—humans experience birth, aging, illness, and death, while products go through stages of growth and decline. But is it possible to predict these cycles? And how can we ensure maximum benefit at each stage? In this article, the author ···
The most challenging aspect of being a product manager is the ability to drive team decisions. The key isn’t whether your plan is perfect, but whether you can align the team around a shared consensus. In this article, the author shares several crucial strategies for achieving ef···
Managing requirements is a fundamental task that every product manager must face. How can you effectively prioritize and schedule different requirements? How can you organize your work in a more structured way? In this article, the author draws on personal experience and relevant···
JSON (JavaScript Object Notation) is a lightweight data exchange format.If you're not yet familiar with JSON, you can first check out our JSON tutorial.In Python 3, you can use the json module to encode and decode JSON data. It contains two key functions:json.dumps(): Encodes···
What is XML?XML stands for eXtensible Markup Language. It is a subset of the Standard Generalized Markup Language (SGML), designed to mark up electronic documents to give them structure. You can learn more through the XML Tutorial on PMeve.XML is primarily designed for storing an···
Multithreading in PythonMultithreading is similar to running multiple different programs simultaneously. Running multithreading in Python offers the following advantages:Threads allow long-duration tasks in programs to be processed in the background.The user interface can be more···
Python Provides Two Levels of Network Services1. Low-Level Network ServicesPython offers basic Socket support, providing access to the full set of BSD Sockets API methods for interacting with the underlying operating system's socket interface.2. High-Level Network ServicesThe···
Marshall Goldsmith, recognized as the world’s top leadership thinker by Thinkers50, has coached Fortune 500 CEOs and senior executives. His secret? A simple yet profound daily practice of asking yourself a few questions. This habit can guide your career and life decisions, reduc···
The most profitable business in the world isn't finance or real estate—it's reading. This article dives deep into the profound impact of reading and how nations like the Jewish people, Germans, and Japanese have harnessed the power of books to shape their futures. Learn ···
In today’s internet industry, a common challenge is that traffic costs are skyrocketing. It now costs hundreds of dollars to acquire a single new user, and the retention rates after one day, three days, or seven days are often dismally low. User attention is fragmente
Google AdSense is a well-established platform that has been around for years. If managed correctly, earning several thousand dollars a month is quite achievable. For beginners who are looking to make passive income, Google AdSense is one of the best choices.I have one of my old a···
Under the influence of the broader environment, the goals of digital transformation—namely "increasing revenue, improving efficiency, and reducing costs"—are gaining more attention. In this context, product managers, as the "trendsetters," must adopt a highe···
Why do we often feel exhausted at work? The reason lies in the four-leaf clover model—if one leaf is missing or if they’re cancelling each other out. How can we resolve this? This article offers a detailed analysis of the four-leaf clover model and its solutions, aiming to help···
