User Growth Hacker（4）, Growth Design Process
Growth Design ProcessGrowth design is a long-term effort that requires collaboration across multiple departments. A systematic and sustainable workflow is essential to ensure all functions work cohesi···
Internet Products: User Lifecycle Management
Everything in the world has its own lifecycle—humans experience birth, aging, illness, and death, while products go through stages of growth and decline. But is it possible to predict these cycles? A···
User Retention Methodology: How to Choose the Right Retention Strategy for Your Product?
The choice of a retention strategy directly impacts the success or failure of a product. This article systematically introduces retention strategies for different types of products and provides practi···
What is the framework and process of the e-commerce system?
When we just started working, our superiors or mentors usually provide us with a framework diagram of the system we took over, telling us that the system is like this and that, where this and that pro···
User Growth Hacker（1）, The Complete Guide to User Growth for Designers
Understanding user growth is essential for every product, and as a product designer, your involvement in this process is crucial. This guide explores the concept of user growth, how to design for it, ···
The Four Secrets of Product Training: Discuss Problems, Present Cases, Highlight Differences, and Emphasize Selling Points
For G-end products (government-related products), there's usually less direct contact with users, as it’s the sales team that handles the interactions. So, when training the sales team, how can y···
A 10-Year Experienced PM’s Take on User Targeting
User targeting is a critical part of a product manager’s role. But how exactly do we do it right? In this article, I’ll provide an overview of the importance, function, and methods of user targeting···
Growth Model: A Universal Framework for Product Growth
In this article, the author shares a general framework for product growth thinking, focusing on three main aspects: setting goals, identifying factors, and building models. The article outlines the sp···
To B Business Growth: How to Maximize Marketing Value with Your Website
In today’s digital age, a corporate website is vital for To B marketing, enabling lead generation, automation, and conversion through targeted content and SEO.In the current economic downturn, more a···
Cognitive Marketing: A New Business Growth Strategy
In today’s saturated mobile internet market, businesses face the challenge of oversupply and fragmented traffic. Cognitive marketing offers a fresh growth strategy by focusing on value innovation, cu···