Running a TikTok store in the US requires understanding audience tags, utilizing influencers, and competing for visibility in the product pool. With over $12 million in daily transactions and a growing market, sellers have significant opportunities to succeed with the right strategies. By following these tips, you can optimize your store's performance and avoid common pitfalls.
As a seasoned player in the cross-border e-commerce game, I may not claim to know everything, but I have grasped the basic strategies. TikTok, the rising blue ocean in cross-border markets, is not as difficult as it seems. As one of the early adopters, I am sharing some valuable operational experiences for running TikTok stores in the US. If you're interested, keep reading!
1. Market Analysis of TikTok in the US
Market Prospects
TikTok's US market is booming. With 4 billion monthly active users globally and a projected e-commerce market size of $500 billion in 2022, it presents huge opportunities for sellers.
Demand from Influencers
There’s a massive demand for products by influencers for short videos and live-streaming, creating significant potential for store owners to collaborate and drive sales.
Competitive Landscape
There are over 600,000 TikTok shops, and while competitors like Amazon and TEMU are growing, there's still a lot of room for new stores. The US market's daily transaction value exceeds $12 million, with influencers driving 70% of sales.
2. Core Strategies for TikTok Stores
The key to success in a TikTok shop lies in understanding audience tags. TikTok’s algorithm centers on "decentralization," where every product or idea has a niche market. Stores rely heavily on influencer marketing, where efforts focus on getting influencers to promote products through affiliate marketing.
To increase the chances of influencers finding and promoting your products, getting them into the commission pool, or "into the pool," is critical. The more stores and products you have, the higher the chance of success.
Ranking Factors:
30% based on sales
70% based on natural traffic distribution
The goal is to compete for the natural ranking spots, especially in the early stages where the competition is lower. In the US, stores with just one sale can usually get into the pool, but as the market matures, more sales may be required to maintain that advantage.
3. Common Questions from Beginners
How to bulk upload products in US TikTok stores?
Use 25 images for the main product page to maximize visibility.
Ensure clear, segmented descriptions, especially for clothing items with size charts.
How many TikTok accounts can a store bind?
Each store can bind one main account and up to four additional accounts with over 5,000 followers.
Ensure accounts are isolated to avoid risk of banning due to association.
How does the store cluster model work?
For the US, bulk upload products from local or international suppliers to multiple stores to maximize exposure and sales.
How to manage network issues for TikTok stores?
Use static residential IP proxies like IPFoxy to minimize the risk of bans due to multiple accounts or IP conflicts.
