1. What to do with accounts with low playback volume

A friend reported that the playback volume of Tiktok accounts was sometimes 0 recently, and asked me to help check it out.

The initial video had more than 300 playbacks, and the subsequent videos had always had 0 playbacks.

First of all, there is no problem with the account, but the video quality did not meet the requirements of the system algorithm to continue to recommend traffic. Fortunately, the video content has always been relatively vertical, and the traffic will not suddenly drop, so we have to start from the content direction. The homogeneity of eye makeup content is a bit serious.

We have been working on accounts in the vertical category of beauty makeup. You can compare the playback volume of a new account of about 4 days.

A total of 6 videos were posted. The first three videos had good traffic, and the last three videos were stable at more than 1,000. However, the ratio of likes, comments/playbacks was quite good, and the fan growth rate was also good. Although the system did not continue to recommend traffic, there is no need to worry about such an account, it will definitely explode.

When you have more than 100 accounts, have exploded hundreds of thousands of fans, and have been making vertical videos, you will have a sense of whether an account can be popular in the short term. For a video that breaks through the stable traffic threshold in the short term, you will know that it will also explode.

It is impossible for every video on Tiktok to explode. Vertical categories generally have stable traffic, and then after a few videos explode, the playback volume of other videos on the homepage will be brought up. Therefore, it is very important to persist in practice, so that you can learn operational skills and improve the content quality of the selected videos.

2. The reason why traffic suddenly dropped sharply after the video playback volume exploded

After your video exploded and brought a large number of fans, the next new video will be recommended to your fans more, so you can see in the data analysis that the source of ForYou is very few or almost gone, replaced by the browsing source of Following and Personal Profile homepage.

So after the video goes viral, you can continue to post new videos, and let the viral videos bring traffic to the new videos.

If your traffic drops sharply, it means that when you recommend it to your audience, it does not meet the system's recommendation standards. However, such an account already has a good basic playback volume, and the sharp drop in traffic will be reversed in the future.

For example, we used to have an eye makeup tutorial account, which had more than 4 million playbacks in two days, bringing more than 40,000 fans, and then the traffic dropped sharply. Some accounts will recover quickly after such a situation. In general, tutorial accounts are relatively stable.

3. What to do if the 0 playback problem occurs again

Even if there is no problem with the account, there will be a situation where the playback volume is very poor or 0 playback. This will be affected by many factors, such as:

VPN is unstable;

Too many accounts under one IP;

Poor content selection;

Too many repeated transfers;

......

All of the above have a small probability of occurring. Don't be too entangled in equipment and environmental issues.

For us, time is the most important thing. How much does an account cost? If it doesn't work, just throw it away.

3.1 Account issues:

Account issues mainly focus on the problem of moving videos. If an account moves too many videos, it will be warned by Tiktok. The account that receives the warning message will reduce the recommendation rate, resulting in no one watching the video and the playback volume being 0.

Solution: Delete or hide the video, and re-produce high-quality works (original or advanced pseudo-original), so that Tiktok will re-examine the account.

3.2 Video issues:

The problem of the video is divided into two aspects:

• The video is moved and identified by Tiktok (locally uploaded videos are particularly prone to zero playback)

• The video violates the rules. Tiktok does not allow swearing, smoking, drinking, indecent, etc. in the video, so these two points are particularly important for everyone to pay attention to.

Solution: If the account was normal before, and there is no playback volume after releasing a new video, then you have to check again whether the video has any violations. If there are any violations, delete the work.

4. the solution to the particularly low playback volume of Tiktok:

1. Be original. Insist on posting a few Tiktoks with high originality every day. And it should be helpful or practical and meaningful content. Only in this way can many people pay attention to it.

2. Keep a good grasp of the number. Don't post too many Tiktok videos at once. It is enough to post about 10 Tiktok videos every day, and post them once every period of time.

3. Choose a good time period. Many friends don't know how to choose a good time period to post Tiktok, and lose a lot of reposts and fans. You can choose to post in the time periods of 10 to 11 in the morning, noon, and 7 to 9 in the evening. Because the number of people online during this time period is relatively the largest.

Written at the end

As long as there are people watching, you can first find a way to increase the playback rate. As long as the likes are increased through data operations, the like rate is increased, and Tiktok will think that this is an excellent work, and continue to distribute the content, and finally popular videos will appear.