This article explores the challenges and pitfalls businesses face when serving customers through a thought-provoking case study. It deeply analyzes why companies, despite significant investments, stil···
Product managers can be categorized into different levels—junior, mid, and senior—with each level requiring distinct capabilities. For mid to senior-level product managers, how can they continue to ···
To take an internet product from 0 to 1, the first step is to establish its positioning. So how do you find the right positioning? This article draws from practical case studies to analyze six key ele···
For G-end products (government-related products), there's usually less direct contact with users, as it’s the sales team that handles the interactions. So, when training the sales team, how can y···
The choice of a retention strategy directly impacts the success or failure of a product. This article systematically introduces retention strategies for different types of products and provides practi···
The core competencies of a product manager can be summarized into two aspects: general qualities and professional skills. General qualities refer to those that are not limited to the role of a product···
User targeting is a critical part of a product manager’s role. But how exactly do we do it right? In this article, I’ll provide an overview of the importance, function, and methods of user targeting···
This article introduces a framework for deconstructing unfamiliar businesses, divided into four parts. To help readers understand the framework, the article uses an e-commerce customer service scenari···
In this article, the author shares a general framework for product growth thinking, focusing on three main aspects: setting goals, identifying factors, and building models. The article outlines the sp···
For a product manager, understanding technology has many benefits. It's not about becoming a developer but about reducing the communication gap between product managers and developers. To understa···
In this article, the author will share 30 key work points that a product manager should reflect on, based on their own experience. The aim is to provide helpful insights.In the B2B market, the complex···
For a product manager to evolve from a novice to a mature and wise professional, they must endure numerous challenges and setbacks. Making mistakes is inevitable. The author of this article summarizes···
Before collecting requirements, it's crucial to confirm their sources, which generally include product planning, business needs, user feedback, and market or competitor demands. Now, let's exp···
Product thinking is an open-ended question without a standard answer, but it is relatively traceable. We can use product thinking to analyze real-life examples. This article combines relevant cases to···
Product managers play a crucial role in the product development process, and requirement analysis is one of the most critical aspects. This article delves deeply into the advanced path of requirement ···
In today’s digital age, a corporate website is vital for To B marketing, enabling lead generation, automation, and conversion through targeted content and SEO.In the current economic downturn, more a···
