5 Tips for Effective B2B Customer Research
The depth of a B2B product manager’s understanding of the business greatly influences their ability to properly plan product requirements. Insufficient business research often leads to product design···
I once worked at a security company, focusing on B2B product management.
For a B2B PM, conducting a good customer research session is essential. Research helps you understand the real customer use scenarios and gives insight into where your product fits within the customer···
30 Reflections of a B2B Product Manager
In this article, the author will share 30 key work points that a product manager should reflect on, based on their own experience. The aim is to provide helpful insights.In the B2B market, the complex···
B-end Product Requirement Analysis and Exploration
Before collecting requirements, it's crucial to confirm their sources, which generally include product planning, business needs, user feedback, and market or competitor demands. Now, let's exp···
Design of Sales Business Module in SaaS Business (3)
Balancing team size with growth targets is a common challenge in SaaS sales. The gap between market potential and scarce customer resources often leads to misalignment in business strategies. Understa···
Design of Sales Business Module in SaaS Business (2)
Balancing long-term customer lifecycle value with short-term sales strategies is a key challenge in SaaS. How can companies optimize growth while managing immediate sales pressures? This article explo···
Building Organizational Capabilities to Bridge the "Demand Gap" in Customer Product Design
In the ever-evolving landscape of B2B digitalization, bridging the gap between what customers truly need and what businesses provide is key to unlocking growth. As organizations strive to understand t···
Design of Sales Business Module in SaaS Business (1)
In B2B sales, catering to complex organizational needs requires a systematic and comprehensive sales module. As businesses navigate market cycles and customer value factors, the right sales strategy—···