A brand marketing strategy is crucial to the success of a company, guiding it steadily through market competition. How should a brand marketing strategy be built? The author provides an analysis from ···
Marketers and academics have conducted extensive research on consumer behavior and psychology, proposing many related models. In this article, we will share the AIDMA model, a consumer decision-making···
This article will delve into the definition, types, and applications of communication symbols in marketing, revealing how well-designed symbols can help brands stand out in a highly competitive market···
Psychological Effects Commonly Involved in Marketing Planning (Part 1)In the previous article, we explored six common psychological effects in marketing strategies: the Flywheel Effect, Herd Effect, R···
From the Flywheel Effect to the Herd Mentality, from the Principle of Burden to the Veblen Effect, from the Birdcage Effect to the Psychology of Free, these psychological effects are constantly influe···
In the fields of business and management, the term "strategy" is frequently mentioned. It concerns how companies position themselves in competitive markets and achieve long-term goals. But w···
In brand communication strategies, opportunistic marketing is favored for its potential low cost and high return. By aligning with trending events, it offers brands a shortcut to connect with a broad ···
In today’s fiercely competitive market, the contest between brands is no longer limited to product functionality and pricing. Emotional value marketing has gradually become the key for brands to stan···
Typically, data planning can involve two levels of planning: table-level planning and field-level planning. So, what can we plan for metadata? Is data planning feasible? In this article, the author sh···
Big data platforms do not generate data. Most of the raw data actually comes from business systems, so we need to focus on the task of “transporting” data. This brings us to the concept of “data in···
In the realm of interaction design, in-depth research into user behavior and thought processes provides designers with critical insights to address problems effectively. This article aims to introduce···
"User Experience Elements" has always been one of the essential readings for product managers, offering a classification of five levels of user experience that are widely applied in the work···
In the current era of internet products, advertising monetization and membership systems are both crucial business models. While advertising is easier to understand, why has the membership system beco···
In the process of product design, Nielsen's Usability Heuristics are one of the most widely applied and crucial models that designers must master. This article explains these ten principles in det···
In the field of design, besides the well-known Nielsen heuristics, another valuable set of principles is Ben Shneiderman’s Eight Golden Rules of Interaction. However, these rules are less well-known,···
A few years ago, the VR field was developing slowly. However, since the release of Apple Vision Pro, the entire industry has undergone significant changes. The new ideas and designs introduced by Visi···
